3 Reasons to Care

Care is like the color yellow. You know it when you see it.

You know the people on your team who care. You know if your boss cares. You know which of your employees cares. The client or employer you hope hires you knows if you care. And why do you frequent certain restaurants and coffee shops? Because they care.

Care is the differentiator.

 Then why doesn’t everyone care? 

Care makes us unsettled. (Its meaning stems from terms like agitation, anxiety, and grief.) 

We risk when we care. That project or person we care about can disappoint and even hurt us. 

Caring lacks efficiency. We slow down, listen, and take time to think when we care. 

Caring requires work.

This explains why the sidelines teem with people taking pop shots at those who care.

So why should you care? 

1) Caring creates resonance. 

People connect with us and what we’re doing because they know why we’re doing it.

2) Caring adds substance to our personal and professional life.

We invest ourselves and our resources in the people and projects that matter most to us.

3) Caring makes us feel more alive. 

The person who cares knows the potential risks, discomforts, and heartaches that come from caring. She cares anyway.

We all care about something. The reasons we care makes all the difference in the world. Care for position, profit, and power shrivels our soul. But genuine care for people and for doing good work brings vitality to this life.

What do you care about, and why do you care about these things?

I created the Ask WITI Care Inventory to help you answer this question. Write down the things you care about in the left column. In right column ask WITI (Why is this important?) until you discover why you care. Try this with your team and have everyone share their experience.

Click on the image to download your copy. Or click here.

Drop me a note with any questions or comments you have: andrew@afrobinson.com. And if you haven’t already, sign up for my mailing.

© Andrew F. Robinson 2017. All rights reserved.

Photo by Karl Fredrickson on Unsplash

Andrew Robinson